Web Copywriting – The Psychology Of Scarcity, Less Is More If You Want Faster Sales

Countdown to Armageddon – at least you’d think so judging from some of the garish copy and blaring headlines screaming at you from so many websites.At the opposite extreme though, you’ve some sites which don’t even have a single decent headline anywhere that captures visitors attention, let alone leads them into captivating copywriting that’ll get them a sale.Although it’s true to say human emotion hasn’t changed in the last 10 years online, the consumer and buyer reactions have undoubtedly become far more sophisticated over the past decade. Further, with something like 43% of all web shopping carts being abandoned at the point of sale it’s crucial we understand and react proactively to this new buyer sophistication.In short, todays online buyers are both pretty wired and wised up. Unless you understand this and adjust your offering accordingly your headlines are very likely to drive prospective clients away rather than entice them into your copy for a second look if they’ve even a sniff of hype about them or just plain bore them silly.Either of the above extremes is obviously counter-productive but rather than opting for a bland ‘middle way’ approach to your copywriting or headlines, here’s a sure fire way to… Read full this story

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