LONDON – Online lender Funding Circle is kicking off a £12 million ($15 million) marketing campaign with a prime-time TV advert during the Great British Bake Off. A 30-second TV spot of a woman drumming will run during the premiere of the smash hit baking show on Channel 4 on Tuesday evening. The ad, one of two TV spots, is part of Funding Circle’s new “Made to Do More” campaign, which will run from September until March 2018. Chief marketing officer Darryl Bowman told Business Insider that Funding Circle plans to spend £12 million on TV, radio, and outdoor advertising. Bowman said the Great British Bake Off ad would likely be one of the most expensive slots Funding Circle buys as part of its seven-month campaign. He estimates that the 30-second spot will cost as much as £95,000 depending on the viewing figures. “At the moment, businesses think bank first,” Bowman said. “We want them to think Funding Circle first. This big investment in advertising is the next move to really capitalise on the great foundations Funding Circle has built.” READ: I just watched the new ‘Great British Bake Off’ – and fans can breathe a huge sigh of relief… Read full this story
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