Any time you unbox an Apple product, it's clear that the company puts a huge amount of thought and design effort into the packaging, and we learned a little more about that during a visit to Sweden by CEO Tim Cook. Cook visited the 'breathtaking forests of northern Sweden' where the trees are grown to make sustainable packaging for iPads … Swedish site Di reported on the visit, which included a tour of packaging company Iggesund's factory. CEO Henrik Sjölund said that it was nice to be able to reveal Apple as a client after more than ten years of secrecy. This has been secret for so many years. It's nice to get some cred when he came and greeted us after more than ten years of development work together. Steve Jobs was famous for his attention to detail, involving himself in every aspect of a product, and Sjölund said that Apple's co-founder personally selected the cardboard made by the company from the range of different types shown to him. There were a number of cardboard qualities to choose from and he pointed to ours. The rest is history – that's what led to this significant deal. Cook tweeted that the packaging… Read full this story
- What the critics are saying about the first Tim Cook biography
- Introducing Tim Cook: The Genius Who Took Apple to the Next Level
- Apple CEO Tim Cook’s best advice for college graduates in 2019
- Apple's CEO Tim Cook goes after 'shadow economy'
- How Ops operates back at Apple HQ [Cook book outtakes]
- Inside Apple's factories [Cook book outtakes]
- A brief history of Apple's misadventures in manufacturing: Part 1 [Cook book leftovers]
- Apple and Foxconn, a history [Cook book outtakes]
- Relive 10 years of amazing iPhone innovation
- Why Apple chose Austin, Seattle and Culver City for its new jobs push
Tim Cook visits Swedish forests with ‘innovative & sustainable’ packaging supplier chosen by Steve Jobs have 311 words, post on 9to5mac.com at October 13, 2017. This is cached page on NGHONG. If you want remove this page, please contact us.