Mike Snider USA TODAY Published 8:00 AM EST Jan 3, 2019 Streaming video blasted beyond any tipping point in 2018 and will command even more attention in the coming year, but challenges lie ahead in the fight for viewers’ eyeballs and pocketbooks. There’s no question consumers love watching — and binging — TV and movies via subscription streaming services. Consumers’ embrace of Netflix and other services continued to rise in 2018, as about 7 in 10 U.S. households (69 percent) now access a subscription to Netflix, Amazon Prime or Hulu, according to Leichtman Research Group. That is up from 52 percent in 2015, the research firm says. And many homes are watching more than one service. Overall, 43 percent of U.S. households now have more than one streaming video service, up from 20 percent in 2015, Leichtman Research found in its survey conducted in June and July. The shunning, shaving and cutting of the traditional pay TV cord and the ascendance of content via broadband — admittedly another cord that comes into the home — is supported in another survey released in March by consulting firm Deloitte, which found more than half (55 percent) of U.S. households subscribe to at least one video streaming service. The average subscriber… Read full this story
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