“I love seeing how these young artists and humans are flipping the whole idea of beauty and makeup on its ass,” says ‘Euphoria’ makeup head Doniella Davy. HBO’s Gen Z drama Euphoria first became buzzy for its depiction of male nudity. Then it turned heads for an unvarnished depiction of teenage life replete with suicide, drugs and trauma, and amassed 1.2 million viewers for the premiere. Now, renewed for a second season, Euphoria is still riding its wave with its beauty inspiration, just in time for awards season. Starring fashion darlings Zendaya, Sydney Sweeney and Maude Apatow, the series zeroed in on key trends (from neon eyeshadow to rhinestone accents around the eyes) that borrow from the YouTube influencer world and Coachella festival season. Ahead of the Emmy Awards on Sunday, makeup experts weighed in with The Hollywood Reporter on the show’s continuing influence. The consensus is that contouring is out and eyeshadow is in, as glam squads plan to keep the face natural but add a pop of Euphoria shimmer. The series’ makeup department head Doniella Davy tells THR that she got most of her inspiration from Gen Z Instagram accounts, as well as the late 1960s aesthetic of supermodel Twiggy, Nina Simone (with her… Read full this story
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