Television measurement company, Broadcast Audience Research Council (BARC) India, has announced that it will complete transitioning to its upgraded, versatile and user-friendly software interface, YUMI Analytics, starting July 1, 2020. With this it aims to offer an enhanced experience and more holistic data generation and analysis. From July, BARC India clients will have access to data only via YUMI Analytics software. YUMI Analytics’ features include graphical representation of data, conditional formatting of the output, evolution modules in program reports, multi-tasking for multiple data runs, cross database analysis, and a gamut of advanced formulas. Why fine dines are not fine at adopting to home-delivery model especially during CovidYUMI Analytics and BMW have been parallelly operational for the last 11 months, allowing clients sufficient period for a smooth and seamless transition, it added. To help the industry successfully migrate to the new system, BARC India has conducted over 150 physical and digital training sessions, reaching out to all subscribers across India. Additionally, video tutorials of YUMI Analytics are being released in six Indian languages including Hindi, Bengali, Kannada, Malayalam, Tamil, and Telgu, apart from English. BARC India has also provided its clients with supporting documents such as user manual and guides. Romil… Read full this story
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