By: Kapil MakhijaIt won’t be an overstretch to say that the pandemic has expedited the growth of India’s e-commerce industry, leading to a faster adoption of technology. Companies are adopting new technology solutions to meet the rising consumer demand and adopting new business models to offer a customised and interactive shopping experience. One of the most promising and emerging business models that has seen a mass acceptance is social commerce. Social commerce was gaining traction even before the pandemic, but now it has become an important part of mainstream e-commerce. Social commerce entails an amalgamation of the use of social media and e-commerce and its growth can be estimated with India’s vast social media user base and our growing appetite for e-commerce. The rise of social commerce The use of videos on social media platforms such as Instagram and Snapchat is driving massive growth of social commerce, especially among millennials. Similarly, regional social networking platforms such as ShareChat and Roposo, have developed their strong foothold in the niche market with its vernacular content which further boosts the use of social commerce. A recent survey by PayPal revealed that India is already the leading Asian market for social commerce and is… Read full this story
- E-commerce policy stuck over personal data protection law
- RSS offshoot writes to commerce ministry for stricter e-commerce rules
- E-commerce expenditure records17% hike on utilities, 8.3% dip on travel
- India to stay locked down till May 3
- COVID-19: India Issues Guidelines Before Easing World’s Biggest Lockdown Next Week
- For e-commerce firms, April may be the cruellest month
- India needs to put in place efficient and sustainable urban ecosystem: CEEW
- India needs to put in place an efficient and sustainable urban ecosystem: CEEW
- Xiaomi overtakes Samsung to become the largest smartphone brand in India
- As delivery workers emerge as frontline soldiers, India's government warms to e-commerce
Social commerce is redefining India’s e-commerce ecosystem have 302 words, post on retail.economictimes.indiatimes.com at November 23, 2020. This is cached page on NGHONG. If you want remove this page, please contact us.