Photo: Apple The past week was bookended by two major developments pertaining to the rise of podcast subscriptions on the platform level, between Apple's head-turning announcement last week and Spotify's big detail push this morning. There's a lot baked into each piece on its own and in relation to each other — too much for me to go over comprehensively — so I'm only going to go over what I think are the most important beats. During its spring event last Tuesday, Apple announced Apple Podcasts Subscriptions, a new set of features that will give podcast creators the opportunity to create premium or freemium subscription products for their shows over the Apple Podcasts platform, still widely understood to be a major driver of all consumption in the medium even as Spotify cranks up the competition for listen share. Creators can set their own pricing, and they'll be able to sell subscriptions to individual shows or a group of shows. Those tools are expected to roll out to the general public next month. No beating around the bush here: This is a potentially tectonic development, given Apple's historical status as a highly influential though fairly hands-off ward of the podcast ecosystem…. Read full this story
- Is your state ready to write Amazon a blank check? Slow down, Georgia politician Stacey Abrams says.
- What is Spotify really worth?
- T-Mobile, Sprint customers will be fine if the deals keep coming
- Full transcript: Chef José Andrés onstage at SXSW for Recode Decode
Apple and Spotify Are Ready to Take Your Podcast Money have 258 words, post on www.vulture.com at April 27, 2021. This is cached page on NGHONG. If you want remove this page, please contact us.